Smart Home Lifestyle

April 9, 2007

Follow these tips to find the perfect fit in an audio-video company

I’m a firm believer that if I want something done right, I’d better do it myself, except when it comes to highlights, oil changes or installing a home theater. With electronics- some do, I teach. Don’t get me wrong, I know about all the cables. And I understand the color coding on the back of my receiver. But when it comes to running speaker wires or mounting plasma TVs on the wall, these tasks, my friend, are best left to the professionals.

Baby steps

When choosing an a/v company, take it one step at a time- check out their showroom and know who you’re dealing with- from the ground up. Look to see what’ behind the “curtain,” and don’t be afraid to ask questions.

The most obvious questions are: How long have you been in business? What about service issues? Do you have liability insurance? Who are your references? But beyond basics, it's important to ask about the overall structure and knowledge of the company and its employees.

It’s a no-brainer

Educated installers are key to a smooth and successful installation. No on-the-job training here. Look for companies that use trade associations, like CEDIA (Custom Electronics Design and Installation Association), to provide specialized training and certifications for their installer and management. More courses equal a tech that’s more likely to be up-to-date on current installation products and trends.

A company with direct dealerships for their products is also a biggie. Authorized dealers are trained by each manufacturer in how to sell and install their products. This assures the homeowner that someone other than the installer is standing behind the product- a plus when it comes to future service needs. Plus, companies with direct dealerships are typically more financially stable and can provide a higher level of customer service. Generally, the more popular the brand name, the more difficult it is to become an authorized dealer for that manufacturer.

Showing up is half the battle

Good service is important, but if it’s not on-time service, it’s a deal breaker. There’s nothing worse than a home theater system failure right before the "big game." Electronics can be fickle- with problems as simple as a loose wire or a dead battery. For your peace of mind, always utilize a company that offers dependable service for those last minute meltdowns.

Project management is another perk from a qualified company, especially if you are building a home. Project managers supervise the job and make sure installations occur at the proper time. They also act as liaison between general contractors, architects, interior designers and cabinetmakers.

Practice what you preach

Always chose a company that employs its own installers, not subcontractors. A single company, that sees the job through from start to finish, guarantees quality control, project management and customer satisfaction. Plus, it ensures accountability. Just remember that “one man shows” are usually “jack of all trades, and master of none.”

But, what if you’re just looking to replace your TV? Or you want a new HD DVD player, or you just have to get the newest Apple TV. Sure, a “big box” store can be the way to go, just make sure you have a knowledgeable salesperson. Remember, these days most electronics “communicate” with each other, so make sure and get the models that offer the most functions and compatibility.

When you're looking for a system that fit your lifestyle, always look to a professional for installation and product recommendations. You may spend a bit more now, but up front costs for a properly working system far outweigh the potential headaches in the future.

Other resources to find an audio/video company in your area: www.cedia.com, local architects/builders, neighbors in your development, home builders association, audio/video publications, local chamber of commerce.

Author: Diana Kostigen, Marketing/Public Relations Director, Comtec